Company News, Marketing News

Nivea Men’s Partnership with Real Madrid Continues Through 2023

Players are using Nivea Men’s Sensitive Core Line, which offers products for face and body that cater to men with sensitive skin.

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By: Lianna Albrizio

Associate Editor

Nivea Men and Real Madrid have continued their partnership heading into the 2023 Soccer Champions Tour.    The partnership resonates with US consumers due to the sport’s imminent growth and popularity among younger, more diverse adults, the brand said. Through this collaboration, Nivea Men and Real Madrid are connecting with US consumers via digital and social platforms, including TikTok, Twitch and Instagram. These activations highlight Nivea Men’s expertise in skincare and how skincare...

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